CASE STUDY · COUNTY CARPENTRY & JOINERY · SOUTH-WEST LONDON
From word of mouth to 3,400+ visits from Google
How a website built for enquiries and targeted Google Ads gave a local carpentry firm a steady flow of new work.
[X]
enquiries
£[Z]
cost per lead
[N]%
conversion rate
[time]
time period
The client
County Carpentry & Joinery is a carpentry and joinery business serving Twickenham, Teddington, Hampton Court, Richmond, Kingston and the surrounding areas. They do kitchen installations, bespoke joinery and fitted furniture, and they are TrustATrader verified with 5-star reviews from local clients.
The challenge
[To confirm] They relied on word of mouth and had no website that turned visitors into enquiries, so there was no reliable way to win new work from Google.
What we did
- A website built for enquiries, with a dedicated landing page for their local area and click-to-call, WhatsApp and quote forms throughout
- Google Ads campaigns targeting high-intent carpentry and joinery searches in their areas
- Full conversion tracking with Google Tag Manager, measuring every call, form and WhatsApp so budget goes to what works
The results
[Results: enquiries, cost per lead, conversion rate, time period. Add screenshots of the site and the Ads dashboard below.]
“[Quote from Jordan: 1–2 sentences about the results]”
Jordan, County Carpentry & Joinery
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