GOOGLE ADS FOR TRADES
Be the first trade they call
When someone searches “plumber near me” or “kitchen fitter Ealing”, they want to book now. Google Ads puts your business at the top of Google for those searches, in the areas you choose and only for the jobs you want.
THE PROBLEM
Why most trades waste money on Google Ads, and how I fix it
Wrong searches
You pay for “DIY” and “jobs” clicks. Fix: negative keywords from day one.
Too wide an area
You pay for clicks from miles away. Fix: tight targeting around where you actually work.
No tracking
You can’t tell what works. Fix: every call, form and WhatsApp tracked to the keyword.
Bad landing page
Visitors arrive and leave. Fix: ads go to a page built to get enquiries.
WHAT YOU GET
Google Ads management from £249/month
- Account set-up or rebuild, plus keyword research for your trade and area
- Ads written for your services, with call extensions and reviews
- Conversion tracking for calls, forms and WhatsApp
- Weekly optimisation
- Monthly plain-English report: spend, enquiries, cost per enquiry
- Rolling monthly, and you own the account
Budget: most trades start at £10–£20 a day, paid directly to Google. You set the cap and can pause any time.
Find out what Google Ads could do for you
I’ll check search volume in your area and what competitors are doing, and send you a recommended starting budget for free.